01Business
Keith's First Technician Moves to a New State to Start From Scratch
Jared spent 15 years at Bullseye Dent before moving closer to family. He tells the story of rebuilding a PDR company from zero in a new market.
Play episodePaintless dent repair training for working technicians
THE CRAFT.
THE BUSINESS.
THE TRUTH.
Keith Cosentino and Shane Jacks share ongoing PDR training on advanced dent repair techniques, glue pulling, tools, estimating, marketing, sales and building a more profitable paintless dent repair business.
346episodes
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Latest from PDR College
NEWEST EPISODES
02Technique
Keith Returns from Italy and the Arilson Guedes Training
Keith breaks down what he learned working with Arilson Guedes and watching his approach to legendary-level dent repair.
Play episode03Mindset
When the 2×4 Gets Higher: Pressure, Perspective, and the Stories We Tell Ourselves
A conversation about pressure, perspective, insurance adjusters, Detroit Autorama and the stories technicians carry into hard situations.
Play episode04Sales
Keith's Magic Process for Closing
A Disneyland trip becomes a field lesson in selling, reading the environment and guiding a customer toward a decision.
Play episode05Interview
Keith on The Dent Slayer: Strategy, Wholesale and New Tools
A long-form MTE conversation on business strategy, wholesale excellence and the next generation of PDR tools.
Play episode06Industry
Recap from MTE 2026
Keith and Shane unpack a record-setting Mobile Tech Expo and the people, tools and ideas that stood out.
Play episode2014Show launched
346Published episodes
4.9Apple rating
152Apple ratings
Ongoing PDR training
TRAIN THE REPAIR.
TRAIN THE BUSINESS.
PDR College is a professional-development library for paintless dent repair technicians. Learn from ideas tested on large dents, glue pulls, hail repairs, retail shops, wholesale accounts and real customer conversations.
Explore the PDR training guideBuild the business
Pricing, sales, marketing, hiring, wholesale accounts and the decisions that turn a skilled technician into an owner.
Perfect the craft
Big dents, sharp damage, blending, glue pulling, access and the repair thinking that separates good from exceptional.
Choose better tools
What works in the field, why it works and how new PDR tools change speed, leverage, control and repair quality.
Stay in the game
Mindset, pressure, competition, relationships and the honest conversations that matter during a long career.
Two operators. Zero armchair advice.
MEET THE HOSTS
Career PDR technicians, business owners, tool creators and educators comparing what actually works.
Co-hostKEITH COSENTINO
Founder, Bullseye Dent Removal & Blackplague PDR Tools
Keith brings the operator's view of retail and wholesale PDR, sales, pricing, marketing, tool development and building teams that can deliver at a high level.
Co-hostSHANE JACKS
Dent Olympics winner, technician, trainer & tool creator
Shane adds deep technical repair thinking, hail operations experience and a field-tested perspective shaped by elite competition, training and running DentPro Upstate.
Seminar photography sourced from DentPro Sacramento's 2024 PDR Advanced Skills Seminar coverage.
From the PDR College network
TOOLS, SHOPS & FIELD EXPERIENCE
The companies and training events behind the lessons shared on the podcast.
Blackplague PDR Tools
Keith Cosentino's PDR glue tabs, TabWeld glue and repair tools developed from real-world dent work.
Explore Blackplague PDR tools, glue tabs and TabWeldBullseye Dent Removal
The Roseville, California PDR operation where Keith tests repair systems, customer experience and business strategy.
See Bullseye Dent Removal's paintless dent repair workDentPro Upstate
Shane Jacks' Greenville, South Carolina dent and hail repair company and the operating experience behind his teaching.
Meet Shane Jacks at DentPro UpstateAdvanced Skills Seminar
A field report on the PDR College Advanced Skills Seminar with Keith Cosentino, Shane Jacks and Brice Kelly.
Read about the PDR Advanced Skills SeminarFROM THE FIELD
About the show
BUILT FOR PEOPLE WHO TAKE DENTS OUT.
PDR College has spent more than a decade helping technicians perfect both sides of the profession: the repair and the business around it.
Episodes move freely between tools, techniques, pricing, marketing, wholesale, hail, shop ownership, customer psychology and the mental game. Keith and Shane share what worked, what failed and what they would do differently now.
Ready when you are