What to do in Your PDR biz when it Slows Down this Winter
There are going to be times in your business where the work is just a hair slower than it could be. Use these tactics to get the phones ringing again and kill that winter dip for good.
There are going to be times in your business where the work is just a hair slower than it could be. Use these tactics to get the phones ringing again and kill that winter dip for good.
Shane talks about one of his favorite subjects on this podcast: college football. It’s a HUGE business generating tons of money that hinges on 18 year old kids buying into a program they have never been a part of, and committing four years of their lives to that program. Huge commitment huh? How do coaches recruit? How do they get buy-in? It’s all touched on in this podcast.
Your price to repair that damage is probably very very low compared to a conventional repair. Why? Let’s talk about it
I’m Keith Cosentino. He’s Shane Jacks. And this is the PDR College podcast: your weekly source for the highest level training in the dent removal business. When it comes to running your business, your business is our business. We want you to make more money in less time. And we are going to share all of the stuff that we do: the techniques, the tricks, the contacts and the tools that we use in our businesses so that you can use them in yours and make more money doing the same thing. Of course, we want you to do great repairs. We want you to do phenomenal repairs. Better than you’re doing now, if that’s even possible. I know a lot of you guys are at the highest level or seemingly. Some of you are just starting out in your journeys.
We’ve got information for everybody. We’ve got a way to point you – a place to point you – a direction to point you – some tips to give you to level up no matter where you are. Because we’ve been on the journey and we’re still on it. We’re continually growing our companies and trying to get better, make more money, and have more of an impact. You know what’s something that we don’t talk about a lot? The intro’s a little cheeky sometimes; we’re talking about making stacks and stacks of cash. But honestly, I wanna help as many people as possible. If I help enough customers – prospects, turn them into customers – if I help enough people with dents, get them out, make them happy, I’m going to have just about everything I need in life or more – need and want.
You’ve got to have the goal on doing a fantastic job for a hundred billion people. When you can accomplish both those things, you will have all the money you need. You wouldn’t have to worry about it. But a lot of us focus on just the money and that’ll encourage you to do some things that you probably wouldn’t do otherwise. So if you consider your main goal is to help people and do something great, the money will be a byproduct. However, you’re gonna hear me quite often holding your feet to the fire when it comes to the pricing because we gotta keep it right. It’s too easy to give stuff away in this business.
And normally you’d hear Shane piping in here and we have a little banter and have something to say but it’s just me tonight. Just Keith. Shane is off. So enjoy your time off, Mr. Jacks. We are gonna talk a little bit about pricing – one of my most passionate topics.
But before we get to that, I wanna tell you about the software that I use to run my PDR business and that is ReconPro. Recently – well, let me take a step back – I’ve got three full-time technicians that work for me here in addition to myself, pushing dents. And recently, a couple hours away, we had a hailstorm. I’m too busy for me or any of my guys to go and do the work myself or ourselves, so I had to call a contractor in. And I found a fantastic technician who was able to come right on time, get cracking, and we had to figure out how are we going to invoice the cars. Well, pretty darn easy. I just have him download ReconPro into his phone. I go into my back office, I add another device and all of a sudden, he can write invoices and they’re in my computer. Done and done. It’s the future. Computers change your life if you let them or you can stay on paper and be retarded.
So I would suggest getting yourself ReconPro, especially if you’re trying to grow your company. Listen, even if you’re starting out and you are by yourself, there’s no need for you – once a week, once a month – to sit down at your table and go through stacks of paper with a calculator. That’s from the 1800s. There are phones that do magic things now that you don’t understand. But they make the screen show you things that you do understand and that’s what ReconPro does. So quit screwing around and get that done. Check them out online: AutoMobileTechnologies ReconPro. You will thank me later. There’s a lot of competitors to them in the software field. People are popping up with new apps, seems like weekly and I’m not here to tell you any of those are bad because quite honestly, I haven’t used any of them because I’ve been happy with ReconPro.
The thing I know about ReconPro is there’s a team of programmers behind it. It’s not one guy who’s also pushing dents in the daytime. Nothing to take away from guys who do that because, I mean, I have several companies that I run and I also push dents in the daytime. But I’m here to tell you, it’s not easy. If someone needs a question answered, sometimes it’ll go a day or two unanswered because I am busy doing other things. These guys are not. That’s all they do. And they know this is how you’re running your business and they take it seriously. So when you have an issue, they’re all over it. Check them out. See if they’re a good fit for you. It’s not expensive but it will make you a lot of money and save you some money and some heartache.
So pricing. Why am I talking about the pricing? No. 1: its crazy important. Because if you price things wrong, you’re going to work for half price or less. So I don’t want that to happen to any of you, although it will and it does. But if we know the decisions to make and the steps to take, we can position ourselves in such a way that we will maximize our profit for the time we spend on a car. Now the specific part about pricing that I’m going to address today is the discrepancy between a conventional repair and a paintless dent repair. The PDR repair is so easy on the outside looking in. You just push that dent out. That people tend to just leap frog right over what the alternatives are and what they cost and what they entail because they’re like, “Well, if – you know, yeah – if he can’t just pop it out then we’re gonna go this route.”
But the fact of the matter is – and you have to believe this in your heart – the fact of the matter is our repair is infinitely superior to an auto body repair. You longtime guys have heard me spout this off a thousand times, probably multiple thousand times. Because it’s the truth and I’m passionate about it. When you believe in what we do and that there’s no other repair that’s anywhere close to as good, as long as we’re talking about a dent that’s completely repairable – not a five-foot-wide smashed fender or something like that.
We’re talking about a normal dent that’s gonna come out under the right hands. Keep in mind – not something everybody can do. But with the right technician behind the tool, it’s a flawless repair. There’s not even a way to measure how much better that is than having Bondo spread on it and having it repainted to look as close to factory as it can look. It’s just not good. It’s bad. It’s a bad thing to do. Our repair is crazy good. Somehow, the correlation between what we do and what a body shop does — something’s lost in translation and people start looking at them through two different lights.
So you’ve heard Shane and I start talking in the last handful of shows about our Facebook community: the PDR College Podcast Community. So that’s a Facebook group. It’s a private group so you can find it and you can’t just join it but you can request membership. You do that and we’ll approve you and you’ll be in our group there. And eventually – hopefully shortly, we’ll have our own standalone community that’s outside of the Facebook environment where we can really jam it full of video and live streaming chat and stuff like that. So that’s happening.
But for now, where we’re talking, outside of the podcast, is in the Facebook group. I posted a photo there I guess about a week ago and it’s of a 2015 Infiniti QX80. Driver’s door handle got the lock cylinder punched in. Attempted. People did not get into the car but they screwed up the lock. And when you look in the right lighting, you can see the back half of the handle, where the lock cylinder is, was slightly depressed and it created a high ridge at the seam — at the pinch — at the back of the door. Everybody who pushes dents knows what I’m talking about. And if you don’t know, go join our group and check out the video. It’s posted there under me. Well, I asked everyone, “How much should this repair cost?”
And I left the question vague on purpose to see what people wanted to talk about and what they thought it should be and whether they were gonna talk conventional or PDR. And the numbers are all over the map. It’s not an easy dent to figure because you’ve got a lot of RNI involved that you may or may not understand about what it takes. Also, you couldn’t really tell the damage from the video so I wasn’t trying to crucify anybody by their response but I put it up there to see the idea that was going through a lot of people’s heads. And even the highest priced guys were somewhere around $400-500 to fix this car.
Now, the dent is not very big at all but it requires everything to be stripped out, in my opinion, to do it properly. Door handle’s out, fix the metal, fix the pinch and then put it all back together. That’s how I would do it. That’s how I will do it when I do this car and more on that later. But those were the highest guys and some guys were $75-150. You can probably do something decent leaving the handle in by going through the factory plug where they bolt the handle on and just kinda monkeying it out by pushing on the handle itself and pushing around it and then do the pinch line and get it close and never take the thing apart. But this thing has a busted lock cylinder so it’s gonna come apart no matter what. Well, this particular rig is my wife’s car.
So I have access to it and it’s not going anywhere. So I decided to run it down to the body shop around the corner from my house – which is a fantastic shop. For those of you in the U.S., it’s a Caliber Collision. They’re a big chain. They do – generally, do a really high quality repair. This shop and I work together quite a bit so I was comfortable with the number they were gonna put on it. Well, their conventional repair cost was about $1300. Its pearl white so they’re gonna blend the front and rear doors, they’re gonna take everything apart. And the parts for the lock cylinder replacement were around $150 – $144, if I remember right. I don’t have the paperwork here in front of me as I do the show. But $1300. So call it $1200, $1150 for the repair. That’s a far cry from $450 or $500.
Now a lot of guys who are telling me like, “Well, yeah, who’s gonna accept that price of $1000? Who’s gonna accept that?” Well, the insurance company is going to accept it; that’s what they’re paying to have this car fixed. That’s the quote. That’s the number they’re gonna do it for. $1300. The method of the repair is not as important as you think. Now, of course, if you tell an insurance company, “Well, I’m just gonna PDR it for this.” Of course they’re gonna give you a little bit of push back because they’ve been trained and programmed to pay less for a PDR repair. Because as an industry, we’ve accepted that.
But if we didn’t exist – or rather, if we existed – our trade, but nobody knew anything about it. And you came in and blew into this new dimension and said, “Hey, hold the phone here. I’ve got a new space age technology. This repair here? If I can take it, put it through my machine and bring it out, and it has all the original paint and the dent is out, there’s no added material, there’s nothing taken away or added to this car. It’s just removing a dent and it’s perfect. It’s flawless when it comes out. Would you rather do that if it’s the same exact price?” Everybody would say, “Yes.” Why wouldn’t you? It’s better. Everything you can say about it is better.
You would pay the same price. In fact, if time was of a concern to you or if the car was really a big deal to you, you’d probably pay more. But you’d at least pay the same and choose this process. So you have to believe that, in your heart, for you to even get any value from what I’m talking about today. If you don’t believe that, then just turn off the podcast now and play some classic rock. But if you believe that in your heart, that’s the first step. Okay, and then you have to realize what we’re bringing to the party. We’re gonna change the way they value it because we’re gonna show them how. So everybody would pick this better repair. We know that because people are choosing it all the time. They’re just warped about what the cost is gonna be.
So every customer isn’t going to pay the equivalent amount for a PDR repair unless you educate them on what they’re getting and why it costs what it costs. So my wife’s rig – I’m going to make an insurance claim on it just for the purpose of this exercise. I’m going to get paid exactly the same amount the conventional repair is and I’m gonna PDR the thing because I want to and it’s my car and that’s the repair I want. And they’ve agreed to pay the conventional price and I’m gonna convert it to PDR and nobody’s gonna have a problem with that. It’s better. There’s no reason it should be $100 or $50. So the guys that were really high priced or thinking they were really pushing the limit at $500, they’re still looking at the repair as an alternative to making a claim or an alternative to doing a “real repair”.
I know that because otherwise it would be priced just like a conventional repair. Why not? They’re doing a bunch of extra crap and it’s making the car worse. We’re doing less of that crap, but a very specialized new kind of crap that’s more expensive for the minutes or hours put in. So the second example I had of this was a Tesla. I wouldn’t call it light collision damage. It’s heavy collision for PDR type repairs, okay? It’s a right quarter on a Tesla and it’s ugly. I don’t know if I’m gonna fix this car but I believe it’s repairable. But a big project. Probably one of the nastier ones I’ll consider tackling in the last year, next two years hopefully. It’s gross. But I think it’s – I haven’t seen it in person yet but it looks like I can fix it.
I said I wanted to see it in person to be exact but I’m not excited about doing it nor do I want to do it. So I put a big, nasty number on it for repair. I said, “It’s going to be somewhere $3,000-3,500 to fix this quarter panel.” And I said, “Listen, I know it seems like a lot but that’s a huge repair. It’s all aluminum. I gotta cut the back half of this car and spend a couple days on it.” Give myself a couple days, hopefully finish in one. Keep in mind, as of this recording; I have not gotten this job. Haven’t even seen it in person. So we’re just using it as an exercise. So the estimator advisor that I was talking to said, “Whew. Wow. Okay. I’ll let them know.” Then he got back in touch with me and said, “Oh, okay. That’s not that crazy. Customer got a body shop quote just under $15,000.”
So you gotta know what this stuff costs to get fixed. So when you know these numbers — when you know what the cars are costing to repair at a body shop, you can bring yourself into a place where you can stand behind your price knowing the value that you’re bringing. And on that repair, I didn’t know it was gonna be $15K for a quarter panel. That sounds bananas crazy to me. I think they’re gonna cut it off for that price. On aluminum cars, they’re gonna gut this thing and cut the quarter out and cut the glass out of it. Anybody who would want them to “fix it” that way is crazy. I think, even if I can’t get it, I’ll get it close enough and send them to a shop that doesn’t mind putting a little bit of Bondo on a quarter and saving from cutting that quarter off.
But anyways, the body shop prices. They’re the ones that are setting the anchors – the anchor prices, if you wanna look at it this way. And we can riff off of their numbers and we’re gonna be in a much better place. And we’re doing – we’re getting closer to that when we’re using the pricing guide originated by Paul Kordon and variations thereof and other guys using the applications that have built in estimating elements. All to pretty great success. But you really want to consider what the conventional repair cost is gonna be and consider, if it’s a dent you can really fix, the value that you’re bringing. And I want you to forget about the time it takes and forget about all that doesn’t cost you anything. Forget it, forget it, forget it.
Just know that if the insurance companies are gonna pay off that number, if you can come in 10-15 percent cheaper and turn it around faster with a better end product, there’s no reason that shouldn’t fly. And if it doesn’t fly with a particular adjustor, you just gotta find yourself in front of the right person whether it’s the owner of the vehicle or somebody in between. I’m talking a lot about insurance. That’s why I said earlier like most guys, even those high end guys on the QX80 door were looking at our repair as an alternative to filing a claim. And there’s nothing wrong with that, that’s very common. I talked to a lot of customers and I present like that more often than I don’t. But you’re automatically pigeonholing yourself for a deductible-based price anchor when you do that.
You say, “Well, we’re gonna save you some money so you don’t have to make a claim. We’re gonna be X, Y and Z.” Then they’re right back to “Well, gosh, my deductible is only $500.” “Oh well, okay.” Then you have a new conversation. So in a lot of instances, yes, we are filling a need for the customer to get the car fixed without making an insurance claim. But when there’s a lot of damage, there’s a lot of damage. And what I mean by that is there’s no way to make a beat up, nasty dent a five-minute repair that just goes away quickly. You’ve gotta price them right and when you do that, you just can’t chop up a bunch of work into something cheap. And you’ve gotta – the customer has to face the reality that this is a nasty, expensive thing to fix. And I’m gonna make it easier to do and I’m gonna make the repair better, but it’s not gonna turn into a $200 scenario. It’s gonna be $900 or $1000 or $1200 or $1500.
And we’re gonna make it better than it could be and we’re gonna do it cheaper and nobody’s gonna ever tell this car was painted or fixed. But it’s gonna be expensive and we’re willing to help you work with the insurance company and get it handled the way that you want it handled. When you keep centering the repair around the deductible and not making a claim and all that, you’re pigeonholing yourself — taking what could be sometimes a $2000 or $3000 repair, and doing it for $300. Case in point against me is that Tesla repair. If you shrink those numbers down, I did exactly what I just said you shouldn’t do. Say that’s a – let’s just move the decimal point on that whole thing and take it from a $15,000 repair to a $1500 repair. Right? So now we have a $3500 estimate that I gave and move that down to a $350 estimate.
So it’s a $1500 body shop repair for $350. That’s not that great. You could do a lot better. But the numbers are so big on that one that you tend to overlook them and quite honestly, that body shop quote of $15K to replace a quarter is way off the charts bananas. That’s an outlier compared to a normal cut the quarter off price of a couple grand or something like that. But I was pricing that job for the amount of work that it was gonna take. That’s all – I didn’t care – I didn’t know how much the quarter was gonna cost and didn’t really care. I just needed to price that sucker nasty because I really don’t want to do it. But if they said, “Yes,” I need to make sure I’m compensated fair enough that I can spend the time it needs to be done to the extent of my abilities.
I guess what I’m saying here is remember not to sell yourself short on what we can do. Now I’m saying all this assuming that you’ve got expert level quality. I know a lot of you guys don’t and that’s not a shot at you because everybody is where they are in their journey. And if you’re not there, you need to keep practicing and pushing yourself on every single repair and trying to make it perfect because there’s guys out there that are trying to eat your lunch, man. They are practicing hard and they’ve got all of the newest tools, they’ve got Black Plague tabs, they’ve got Tab Weld Glue, they’ve got all the interchangeable tip tools, they’ve got LED lighting and they’re coming out to rip your face off.
So you better be making everything as perfect as you can. And when you get to that level and when you’re consistently turning out nice work that people are impressed by and you’re starting to hear stuff about “You’re the best guy I’ve ever seen and I didn’t think that was gonna be possible.” Then you know you’re swinging in the big leagues and it’s time to demand the body shop equivalent pricing. So that’s what I want you to do. I want you to consider the big picture with some of these repairs especially in a body shop environment, or a direct to insurance environment, where you’re going to be dealing with deeper pockets. Let’s make sure you find out what they’re getting first. What kind of number they put on it. Then riff off of that.
Let’s make a good living doing this stuff, guys. It’s hard to do. There’s very few guys that can do what we do. When I say “we,” I mean you and I – the guys who are listening to a dent removal podcast. You’re a nerd for this stuff, man, whether you want to admit it or not. If I’m in your ears right now, you’re a dent repair nerd and there’s very few guys in your town around you right now that are on the same level. They don’t care. They’re listening to classic rock. They’re listening to a hip-hop station and as soon as 5:00 p.m. rolls around, they’re not a dent repair guy anymore. But you are in this trade all day and all night and you’re doing what it takes to get better, so I know your repairs are on another level. And if you’re that kinda guy, let’s change the subject a little bit and talk about the advanced skill seminar.
Mr. Paul Kordon that I referenced earlier – he and I are going to be spending an entire day on this topic. We’ll talk about a lot of other things from body language and building rapport with a customer quickly, questions that you’re going to ask your prospects to help lead them and you in the right direction and how to close sales. He and I both close at a very high percentage, to the point that some people think that we’re lying. But it’s because we’ve paid attention over the years. And he and I are going to be able to share all that stuff with you in one full day. So now that’s one day of our seminar — just pricing, selling and everything but the physical repairs. If the seminar was just that, I’d be confident putting it together because I know it would teach a lot of guys how to make more money by closing sales and pricing things properly, of course. But it isn’t just that, there’s two more days. Its three days long.
We’ve got, of course, Shane Jacks, the Dent Olympic winner and the guy who’s basically brought blending from the myth status to “household name” in dent removal. He’s gonna be teaching blending. He’s gonna be teaching his sharp tool techniques that he used to win the Dent Olympics right off the bat. And plenty of other things that make him just an absolute beast when it comes to fixing metal and making big, big money doing it. In addition to Shane, we’ve got Sal Contreras, the current defending Dent Olympic champion. Two Dent Olympic winners in the same place, the same time. Unbelievable. Sal has such a unique style of pushing dents with his big, wide directional pushes and his Dent Dial and everything in between. He’s in a league of his own when it comes to the big, nasty smashes and he’s gonna be there teaching his stuff.
Brice Kelly, the guy from Florida a couple episodes ago — kind of a hybrid between the two technicians, I would say. He’s a lot of bare steel stuff but also a lot of Dent Dial techniques, a lot of glue pulling. He’s doing big smashes to a ridiculously high level as well. All of these guys in the same place teaching everything they know. This has never happened anywhere else. So if you’re a dent nerd and you’re trying to get where these guys are — and beyond because everybody’s on a journey. There’s nothing saying that you couldn’t pass any one of us up: myself, Shane, Sal, Brice, Paul. All of us are killing it both at work and personally, but there’s nothing to say that you couldn’t be the next guy to blow our doors off because everybody’s innovating. But to get to that place, you’ve got to at least get to where we are and then pass us there.
And there’s never been another scenario that I’m aware of, where you’ve got this much talent in this tiny little industry in one place at the same time all there for you to learn it. Really unique and I’m excited to be able to put this whole thing together, Shane and I. And trust me, it’s been a lot of work getting this thing – every little detail ironed out, put together in such a way that we maximize your time there, and makes it fun. It’s really gonna be exciting. We had a great time last year. If you’re interested in that, it’s coming up in January in Orlando, Florida. It’s January 26th, 27th, and 28th. That’s a Tuesday, Wednesday, and a Thursday at the same venue as the Mobile Tech Expo, the Caribe Royale.
Now apparently we haven’t been very clear because people keep asking us, “Is it sold out? When does it open?” It is not sold out because we have not sold one spot for it yet. We are still finalizing a couple of key details that will dictate how and when we release the spots – when we start selling spots. But if you want to be on the list, just pop over to PDRCollege.com and make sure you click the seminar button and then there’s a spot to add yourself to the email list. And what we do is we send out emails in order of people on the list. So the first 50 or 100 guys on the list will get the first email. They’ll get an opportunity to buy their spots and then we go on to group two, three, four, five, etc. – if we get that far. And as soon as we sell out, we sell out because we want to keep it a relatively intimate group.
We don’t need 5,000 people there – would be a different experience. We want everybody to be able to talk with the trainers, everyone to be able to participate, ask questions, and get to know everyone else there. It’s a little family so we are really looking forward to that. I’m excited, Shane’s excited, everybody participating is excited about it. And some of you guys are even more excited than me because you ask me every week: “Is it time yet? Is it time? Let us buy our ticket.” I’m so pumped that you guys are excited. And we’re excited too but we can’t take money until we have everything all set up and we know exactly what you’re going to be doing for every minute that you’re there. So let us just finish the last couple stitches then we’re gonna present everything out to you. So man if you’re the dent nerd, that’s the spot for you.
So think about your pricing when you’re going out this week and you’re looking at some big stuff. Just remembering to slow your estimate process down and ask a bunch of questions, get to know what’s going on with the car, what their thought process is, what they want. When you do that, you’re gonna know where you need to be for each job. It’s all gonna be variable; it’s never gonna be the same. But when you get to that point where it’s a job that they are gonna have an insurance claim — or they’re ultimately concerned about the quality – that’s their main component – there’s no reason you need to be less than a body shop repair. And those body shop figures are high. $1300 to fix a dent that even the most expensive guys were doing for $500. So keep that stuff in mind.
No matter how high you are, you’re probably still selling yourself short just a little bit. And I want you to capture as much money as you can for the hard-earned skills that you have. It’s not easy to do this stuff. You spent a lot of years trying to get good and busting your face against panels and busting your knuckles up just trying to get to the next level and you finally got there. Let’s get paid for it now because we’re doing great things for customers and great things for their vehicles and it’s worth it. It is worth it.
Speaking of worth it, it wouldn’t be a PDR College podcast episode without me telling you about Black Plague tabs. It’s crazy to me but there are still a few guys who are not using my tabs. Why not? People are rabid fans. Black Plague Smooth Series tabs with the smooth pulling face will hook up harder and pull everything better than anything else you’re using. When you combine it with Tab Weld Glue — check that out at TabWeld.com or at BlackPlaguePDR.com or probably at just about every other tool site you shop at, they should have Tab Weld. The glue is stupid good. When you put that with Black Plague tabs, there’s some magic that’s happening.
And there’s recently been some knockoffs to the Black Plague tabs. I’ll take that as a compliment, that someone thinks they’re going to quickly copy my design and everything’s going to be better. Good luck with that. It’s not always better. One of the things about the round Smooth Series tabs is the face and the face is the piece that glues to the dent itself – the round flat area if you’re talking about a round tab. The face is very thin on a couple of the tabs. That is not an accident. You can make that thing three miles thick like a Titan tab if you want – that’s a completely different pull, completely different.
Those have a thin face for a purpose and it is for allowing the tab to flex and snapping up the center of a deep dent. You don’t want to pull the whole thing from shoulder to shoulder; you’re gonna make a volcano out of it. That is not the right way to get a dent out. It’s not the way you’d work it. You wouldn’t get under that dent with the same big old blocky tip and push it up; it doesn’t work like that. You want to get in the center and move it and that’s what those tabs are engineered to do. So once you realize that – and the only one that doesn’t do that, by the way, is the 30mm, the BP30. It’s like a half dollar sized tab. It’s very thick and it doesn’t bend and if you wanna experiment, take that 30mm tab and grind the edges down until it’s small — 12 or 13 or even 9 or 10 mm and you’ll see, it pulls crazy but it’s not the same.
It’s not the snap and it’s not the same pull in the center of the dent. So just because someone knocks me off and makes the same exact tab in a different color with a super thick face, there’s more to it than that, guys. There’s more to it than that. You know, you can make something that looks the same out of Play-Doh but it’s not gonna function the same. And there are certain times when those style tabs will work better – when you want a really monster pull on a stiff panel and on a relatively deep dent but without a pit in it. Sure, that’s gonna be what you want. In fact, I keep a couple of turned down BP30s because it has that thick face but I don’t use them that often. There’s a couple times a year when I’ll choose to use them – after I’ve used the others and they don’t work. But you can’t just look at something and say, “I’m gonna make the same thing and change a little bit and it’s gonna be better.” Unless you’ve got some experience.
So just keep in mind, when you see knockoffs of my tabs, no one is stacking up 500 people deep somewhere else to tell you how great those are. But they are gonna tell you how great ours are and not because I’m some mastermind. It’s because they work and they make you more money. That’s the point of it. Less pulls, more money. It’s not rocket science, but it is dent removal. BlackPlaguePDR.com. If you don’t have them, you’re dragging your feet. Someone’s gonna come behind you and do the job that you didn’t think was possible. So let’s make sure, for the relatively nonexistent price point of a set of tabs, you’re in business. You’re now capable of doing dents that someone else says are impossible. Hard to beat.
I appreciate you spending this morning with us here on the PDR College. I apologize it was just me by myself. I’m a little dry when I don’t have Shane to bounce back and forth off of and make some jokes but I enjoyed talking to you today. You got a lot of places you can be and you chose to be here with me, so thank you. PDRCollege.com is the site if you want to go and look at any of the stuff I’m talking about here on the show. You find links to it there. Until next time, get better.[End of Audio]
Duration: 38 minutes